BeneBene Story

 

I never really set out to make a childrenswear brand.
I started a womenswear boutique, and while doing this I found customers who wanted the designs for children. As these requests continued I felt the need for the tone of design in childrenswear.

When I was back in art school, I didn’t enjoy most of the classes because I felt the type of teaching only limited creativity, but one thing I enjoyed was the mixing of colors, and making different hues. While others made a 5-7 range of colors I would find myself lost in making the range more diverse. I think this process became the basis for the neutral color palette of my brand.

At the time childrenswear brands all shared the same aesthetic; mass-produced qualities with enlarged characters and full of primary colors, very stereotypical. I wanted to push these boundaries. I’ve always adored the authenticity of European vintage, their meticulous details and finishes. Inspired by these qualities, I wanted to create a brand that would make beloved childhood memories, poetic with refinement.

BENEBENE CEO & CREATIVE DIRECTOR
 

 

In 2014,

BeneBene was founded with its sensible design and great quality, receiving much love now with 39 nationwide stores in Korea. Furthermore, in reaching out worldwide, we are in preparations underway for overseas flagship stores and pop-up stores.

As in the brand name 'BeneBene,' meaning 'good, good' in Italian, embodies our brand philosophy where every moment becomes elegant and joyful. Every year new designs are created, including lines to deliver comfort in everyday life to special occasion lines to make special moments more enchanting.

For children, each step of growth, and for parents, every stage of maturing into parenthood, incorporating BeneBene's lifestyle enriches these precious memories even more.

BeneBene's exclusive and refined pieces are crafted from a subtle base color palette and enriched with prints developed through regular collaborations with renowned artists. Experience a special bond with your child through BeneBene clothing!

CHILDREN OF THE LIGHT

" It transmits bright light "
Love BeneBene

BeneBene Love Song

In a world of children filled with warm light,
Children gather the light.
On a sunny day, children collect beautiful sunlight coming through the window, in their own unique ways.
When sun sets and the darkness falls, children light up their surroundings by releasing the light they have collected, and play with shadows to get through the scary night.
Soon the sun rises and children gather around a small pot of soil to dance and sing together.
As they whisper to the pot, a small sprout rises from the soil.

'BRIGHT LIGHT'

I love BeneBene
BeneBene loves me
Lovingly, happily,
BeneBene family


We love BeneBene
BeneBene loves me
Merrily, Verily,
BeneBene family

   
 

2014 : ' BeneBene ' Launching

'BeneBene' was founded in 2014 in Seoul, with continuous love and support for its uncompromising design and quality.

2016 : Expansion of Flagship Stores

The expansion of flagship stores encapsulates the unique tone and mood of BeneBene.

2017 : ANANTI Open
Starfield Mall Deployment Starts

Venturing into ANANTI and Starfield malls where enjoyable changes start, offering meticulously curated lifestyle contents and all essential conveniences.

2018 : BeneBene x Apolline

OUR OWN PRINT patterns are made in collaboration with the celebrated textile designer, Apolline. Merging her intricate illustrations with BeneBene's unique color palette, creating designs of exquisite harmony and sensible hues.

2018 : Shinsegae Department Store Open

Starting with the debut at Shinsegae Gangnam Department Store, BeneBene commenced its first domestic department store venture expanding to other major locations nationwide.

2022 : BeneBene x Valentine De Cort

Adding an artist's perspective to BeneBene's sensitivity, the collaboration collection debuted, with the collaboration work of Valentine De Cort, a renowned illustrator from Belgium.

2023 : Overseas Store deployment Starts

Embarking on a global journey to reach BeneBene's customers worldwide, the initiation of an overseas flagship begins.

2023 : Lotte World Mall Open

We have opened our first 'OUI BENEBENE' store in Jamsil Lotte World Mall, offering a range of products from baby to toddler, junior, and a wider lifestyle selection.

FAQ

  • 1:1 Inquiry MEMBERS ONLY

    Please leave your inquiry through My Page 1:1 Inquiry.

  • Customer Service

    +82 70 7779 2060
    Monday to Friday | 10:00 AM - 4:00 PM

Order and Payment

How can I check my order history?

After logging in, you can view the orders you made through the 'My Page > My Orders' section. For non-members, you can check your order details or status by searching the order number.
Order is trackable for up to 1 year.

I wish to change my order after it’s made.

If you wish to change your order after it has been made, please email us or use 1:1 Inquiry.

Is it possible to partially cancel items with credit card payments?

Yes, it is possible to partially cancel items with a credit card payment if the shipping process has not started.

The specific item amount you wish to cancel will be deducted (as a negative charge), adjusting the total charge accordingly.
However, there are cases where partial cancellation is not possible, such as credit card discounts (invoice discounts), debit or credit card point usage, and corporate or gift card usage. In such cases, we will contact you to discuss canceling and reordering or arranging a refund in the form of online store credit.

What is the shipping cost when placing an order?

When you make a purchase over $200, shipping is free. Free shipping is not available for certain countries.

What payment methods are available?

The available payment methods at BeneBene include PayPal, Alipay, and online store credits/points.

Order Delivery

Which courier service is used for delivery?

EMS, items are dispatched the same day via EMS. You can track your delivery by verifying the tracking number on the EMS website of your respective country. The tracking number will be available for viewing under MY ACCOUNT - MY ORDERS after 6:00 PM the day after the order is placed (based on Korean Standard Time)

How long does it take to receive my order?

Usually, it takes approximately 4-5 days from the payment date for you to receive the order. However, the delivery may take an additional 2-3 days depending on the region.

You can track your order using the provided tracking number through the EMS Track/Confirm EMS Search URL or by using the postal service in the respective country.

Cancellation/ Exchange/ Refund Policy.

What is the procedure for exchanges/returns?

Exchange/Return Procedure:
1. Request exchange or return through 1:1 inquiry. (Our customer service team will promptly handle your request.)

2. Please ensure the returned/exchanged items are properly packaged along with accompanying items. (This includes the purchase invoice, tags, labels attached to the product, and any included gifts.)
1)If the return or exchange is due to a change of mind, the customer is responsible for the shipping costs.
2)Returns or exchanges due to incorrect delivery or defects are free of charge.

3. Enclose the returning items and send them prepaid to the designated return address.
For returns or exchanges due to a change of mind (send prepaid to the return address)
Returns or exchanges due to incorrect delivery or defects (free)

Exchange/Return Address:
748, Jeonho-ri, Kimpo-si, Gyeonggi-do, Fast Box at CJ Korea Express Leader's Agency (Benebene)

How many times can I exchange or return an item?

Exchanges or returns can be made only once within 30 days from the date of receiving the product. If exchanges or returns cannot be processed, or if items are returned without confirmation from customer service, the product will be re-shipped to the customer. The resulting shipping costs will be the responsibility of the customer.

Do I need to know the EMS tracking number when returning an item?

The tracking number serves as evidence that you have shipped the product back, helping prevent product loss and expediting seller confirmation. Therefore, it's advisable to retain the tracking number if you're returning the item yourself. If you happen to forget the tracking number for the product you've returned, you can inquire directly with the courier company as they usually have access to tracking information.

If there's an issue with the received product or if a different item was delivered, how can I get an exchange?

In the case of product defects or incorrect delivery, cancellation is possible upon confirmation of the product's abnormality. Benebene will cover the EMS costs in these cases.

When are exchanges/returns not possible?

- After 30 days have passed since the exchange/return period.
- When the product's tags are removed or damaged, making resale difficult.
- If the product is damaged due to the customer's fault (e.g., washing)
- When a significant period has elapsed since the purchase.

Product Inquiry

I'm curious about Benebene's size guide.

Please refer to the standard size chart listed under 'Help > Size Guide.'

As sizes may vary due to the silhouette of the design, if you're uncertain about size selection or need recommendations, feel free to reach out to customer service or use the 1:1 inquiry.

Tip! If you fill in the 'My Account > My Children’ section with your child's information, we can recommend the right size for your child.

Customs Duties Information

Customs duties are not included in the shipping fees.

When customs duties apply, the recipient will be notified by the destination country's customs office to pay the duties and collect the items. Customs duties can vary based on the region, item value, and weight.

For information regarding customs duties on the intended purchase, please refer to the product details on the order page and inquire with the respective local customs office for detailed guidance.

Etc.

How do I apply for BeneStar?

Please click on 'Apply' on the BeneStar page, fill in the details, and submit your application.

If selected, you'll be introduced to the Bene Family through the BeneStar page.

I'd like to open an official Benebene offline store.

Please click on 'Partnership' under 'About > Partnership' to access the Global Partnership application.
Fill in the details and submit your application.
You'll receive sequential guidance upon application reception.

Membership

Discover the exclusive and diverse membership benefits provided by Benebene.
Memberships offer a variety of benefits across different tiers.

  • Tier Annual Purchase Amount Benefits
  • FAMILY $1,500 or more Membership Gift Points 5%
    Membership Discount 5%
  • GOLD $500 or more Membership Gift Points 3%
    Membership Discount 3%
  • SILVER Upon Membership Signup Membership Gift Points 1%

Delivery & Returns

Delivery

Shipping Fee: Free shipping on purchases over $200 (Free shipping is not available for certain countries.)
Shipping Carrier: EMS Check expected delivery days and price
Shipping Information: (Korea Standard Time) Orders completed with payment by 9 AM are dispatched on the same day. (Excluding weekends and holidays)



Exchange & Returns

Exchange/Return Period: Within 30 days from the date of product receipt.

Exchange/Return Process:
Please request exchange or return through 1:1 inquiry or customer service within 30 days from the date of receipt. (Exchanges or returns cannot be processed after this period.)

Exchange/Return Address:
748, Jeonho-ri, Kimpo-si, Gyeonggi-do, Fast Box at CJ Korea Express Leader's Agency (Benebene)

[Exchange/Return Exclusions]
- Exceeding 30 days from the date of product receipt for exchange/return requests
- Removal of tags, signs of use, washing, or any factors depreciating the product value (including receipt of defective items)
- Products marked as non-exchangeable/returnable in the product information section (leggings, accessories, sale items, swimwear, socks, underwear, etc.)
- Loss of value in products, making resale difficult due to elapsed time (seasonal items)
- Product deformation, damage due to not following stated washing instructions, or improper care causing damage (non-eligible for exchange/return under warranty)
- Other reasons specified under the 'Consumer Protection Act in Electronic Commerce' that restrict withdrawal of offers.

Size Guide

All garments created at Benebene are based on Benebene's 'Standard Size' chart.

Comparing your child's age, height, and weight with Benebene's 'Standard Size' chart and review the size information provided for each product will simplify the size selection process.

Baby

Size Height Weight
6M (Newborn) up to 66cm up to 8kg
12M up to 74cm up to 10kg
18M up to 81cm up to 11kg
24M up to 86cm up to 12kg

Toddler

Size Height Weight
3T up to 93cm up to 14kg
4T up to 101cm up to 16kg
6T up to 113cm up to 20kg
8T up to 125cm up to 25kg

Junior

Size Height Weight
6T up to 120cm up to 20kg
8T up to 125cm up to 25kg
10T up to 135cm up to 30kg
12T up to 145cm up to 35kg
14T up to 155cm up to 40kg
16T up to 165cm up to 45kg

Bibs & Hats

Size Age
S up to 36M
M 36M and up

Bonnets

Size Age
S up to 24M
M 24M and up

Socks & Layering items

Size Age
S up to 24M
M up to 4T
L up to 8T

Care Guide

Here are the wash and care instructions for Benebene products.

To maintain the best possible condition, please follow the care instructions indicated on the label. Feel free to contact us if you have any questions.

 

Cotton

  • Place in washing bag and gently wash up to 30º.
  • Do not soak it in water for more than 30 minutes before washing.
  • Do not bleach.
  • Avoid tumble dry.
  • Iron in low temperature.
 

Linen

  • Dry cleaning is recommended.
  • Lightly hand wash in cold water with delicate detergent.
  • Do not bleach.
  • Do not tumble dry.
  • Iron in low temperature (With a cotton fabric layer in between to protect the garment.).
 

Denim

  • Due to the nature of the material, color may transfer to other garments.
  • Wash separately, turned inside out.
  • Machine wash up to 30º.
  • Do not bleach.
  • Avoid tumble dry.
 

Knitwear

  • Dry cleaning is recommended.
  • Lightly hand wash in cold water with delicate detergent.
  • Do not wring out but press out the excess moisture.
  • Lay it flat to dry.
  • Do not bleach.
  • Do not tumble dry.
  • Iron in low temperature (With a cotton fabric layer in between to protect the garment.).
  • Due to the nature of the material, pilling may occur; use a lint remover for maintenance.

Contact Us

For any inquiries, please utilize our bulletin board or customer service center.


[Customer Service Operating Hours]
10:00 - 16:00 (Lunch break: 12:00 - 13:30)
WEEKEND / HOLIDAY OFF
+82-70-7779-2060~3 (eshop@benebene.co.kr)


[Marketing Inquiries]
curating@benebene.co.kr

[GLOBAL]
WHOLESALE / DISTRIBUTOR / OFFICIAL STORE
globalbusiness@benebene.co.kr